Simply Good Foods Co (SMPL -$1.93 or -4.80% to $38.32) suffered a big loss today with lighter volume while violating its 50-day moving average (DMA) line ($39.42) raising concerns and triggering a technical sell signal. Only a prompt rebound above the 50 DMA line would help its outlook improve.

SMPL was highlighted in yellow with new pivot point cited based on its 1/04/22 high plus 10 cents in the 4/13/22 mid-day report (read here). It was last shown in this FSU section on 4/14/22 with an annotated graph included under the headline, "Simply Good Foods Had a Great Breakout". Following the breakout it soon stalled and slumped back into the prior base raising concerns.

SMPL reported Feb '22 quarterly earnings +44% on +29% sales revenues versus the year ago period, its 4th strong quarterly comparison well above the +25% minimum earnings guideline (C criteria). In 7 of the past 8 quarterly comparisons earnings were above the +25% minimum guideline (C criteria). Its annual earnings history (A criteria) has been strong. It currently has a 97 Earnings Per Share Rating.

Its current Relative Strength Rating is 87, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of D. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 447 in Mar '22. Its current Up/Down Volume Ratio of 0.8 is an unbiased indication its shares have been under distributional pressure over the past 50 days.

Leadership has been provided by other companies in the Food/Beverage Sector, as the Food-Confectionery industry group has a Group Relative Strength Rating of 89 (A) is reassuring regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$1.38 or +3.28% to $43.47) posted a solid gain for a new high today with +96% above average volume triggering a technical buy signal. It was highlighted in yellow with new pivot point cited based on its 1/04/22 high plus 10 cents in Wednesday's mid-day report (read here). Following volume driven gains to a new 52-week high last week there was a "negative reversal" on Friday and then it held its ground. Its choppy consolidation was above and below the 50 and 200 DMA lines since dropped from the Featured Stocks list on 1/21/22 when last shown in this FSU section with an annotated graph included under the headline, "Violated 200 DMA Line With 4th Consecutive Loss".

Its current Relative Strength Rating is 92, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 446 in Mar '22. Its current Up/Down Volume Ratio of 1.0 is an unbiased indication its shares have been neutral concerning accumulation/distribution over the past 50 days.

It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here). Leadership has been provided by other companies in the Food/Beverage Sector, as the Food-Confectionery industry group has a Group Relative Strength Rating of 86 (A) is reassuring regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$1.02 or -2.80% to $35.43) suffered a 4th consecutive loss today triggering a more worrisome technical sell signal while slumping below its 200 DMA line ($36.40) and undercutting the prior low ($35.60 on 12/02/21) which was noted as important near-term support. It will be dropped from the Featured Stocks list tonight. A rebound above the 50 DMA line ($38.82) is needed for its outlook to improve.

Recently it reported Aug '21 quarterly earnings +45% on +17% sales revenues versus the year ago period, well above the +25% minimum earnings guideline (C criteria). In 5 of the past 7 quarterly comparisons earnings were above the +25% minimum guideline (C criteria). Its annual earnings history (A criteria) has been strong. It currently has a 95 Earnings Per Share Rating.

Its current Relative Strength Rating is 89, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 438 in Dec '21. Its current Up/Down Volume Ratio of 1.2 is an unbiased indication its shares have been under accumulation pressure over the past 50 days.

SMPL was last shown in this FSU section on 12/22/21 with an annotated graph included under the headline, "Formed New 5-Week Base and Perched Near Pivot Point". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here). Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 65 (B) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.33 or +0.83% to $40.04) is consolidating above its 50-day moving average (DMA) line ($38.22). It color code was changed to yellow with a new pivot point cited based on its 11/08/21 high plus 10 cents after a 6-week base. Subsequent gains above the pivot point backed by at least +40% above average volume may trigger a new (or add-on) technical buy signal. The prior low and 200 DMA line ($35.62) define the next important support where violations may trigger technical sell signals.

Its current Relative Strength Rating is 89, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 427 in Sep '21. Its current Up/Down Volume Ratio of 1.5 is an unbiased indication its shares have been under accumulation pressure over the past 50 days.

SMPL was last shown in this FSU section on 11/15/21 with an annotated graph included under the headline, "Consolidating Above Prior High Following Recent Technical Breakout". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 58 (B-) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.24 or +0.61% to $39.75) has been consolidating below its "max buy" level. Prior highs in the $38 area define initial support to watch above its 50-day moving average (DMA) line ($36.61)

Its current Relative Strength Rating is 84, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of B and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 428 in Sep '21. Its current Up/Down Volume Ratio of 1.1 is an unbiased indication its shares have been under slight accumulation pressure over the past 50 days.

SMPL was last shown in this FSU section on 10/12/21 with an annotated graph included under the headline, "Consolidating Just Above 50-Day Moving Average Line". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 29 (D+) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.02 or +0.06% to $35.43) posted a small gain today with light volume. It stalled after hitting a new all-time high on 7/01/21. It has found support and recently rebounded above its 50-day moving average (DMA) line ($35.37) helping its outlook to improve.

Recently it reported May '21 quarterly earnings +65% on +32% sales revenues versus the year ago period, well above the +25% minimum earnings guideline (C criteria). In 4 of the past 6 quarterly comparisons earnings were above the +25% minimum guideline (C criteria). Its annual earnings history (A criteria) has been strong. It currently has a 91 Earnings Per Share Rating.

Its current Relative Strength Rating is 78, a couple of notches below the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of B and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 430 in Sep '21. Its current Up/Down Volume Ratio of 0.9 is an unbiased indication its shares have been under slight distributional pressure over the past 50 days.

SMPL was last shown in this FSU section on 8/30/21 with an annotated graph included under the headline, "Still Lingering Below 50-Day Moving Average Line". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 58 (C+) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.13 or +0.35% to $35.48) posted a gain today after early weakness. It stalled after hitting a new all-time high on 7/01/21. It has found support when consolidating near prior highs in the $35 area. A rebound above its 50-day moving average (DMA) line ($36.35) is needed for its outlook to improve.

Its current Relative Strength Rating is 81, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of D. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 386 in Jun '21. Its current Up/Down Volume Ratio of 1.1 is an unbiased indication its shares have been under slight accumulation over the past 50 days.

SMPL was last shown in this FSU section on 7/15/21 with an annotated graph included under the headline, "Pulled Back from High With Small Losses on Light Volume". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Simply Good Foods Co (SMPL +$0.04 or +0.11% to $36.68) pulled back today for a 4th consecutive small loss. Volume totals have been cooling after hitting a new all-time high on 7/01/21. Prior highs in the $35 area define near-term support to watch along with its 50-day moving average (DMA) line ($35.27).

Its current Relative Strength Rating is 85, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of A and Sponsorship Rating of D. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 386 in Jun '21. Its current Up/Down Volume Ratio of 1.6 is an unbiased indication its shares have been under slight accumulation over the past 50 days.

SMPL was last shown in this FSU section on 6/14/21 with an annotated graph included under the headline, "Simply Wedging Into New High Territory". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 67 (B) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.27 or +0.77% to $35.46) posted a small gain today with light volume, quietly wedging into new high territory. It has been meeting stubborn resistance in the $35 area. Near-term support to watch is its 50-day moving average (DMA) line ($33.79) and the prior low ($31.09 on 5/18/21).

It reported Feb '21 quarterly earnings +9% on +2% sales revenues versus the year ago period, below the +25% minimum earnings guideline (C criteria), raising fundamental concerns. The prior 4 quarterly comparisons were above the +25% minimum earnings guideline (C criteria) and its annual earnings history (A criteria) has been strong. It has an 85 Earnings Per Share Rating.

Its current Relative Strength Rating is 83, above the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of C and Sponsorship Rating of C. The number of top-rated funds owning its shares rose from 357 in Dec '20 to 390 in Mar '21. Its current Up/Down Volume Ratio of 1.5 is an unbiased indication its shares have been under slight accumulation over the past 50 days.

SMPL was last shown in this FSU section on 5/10/21 with an annotated graph included under the headline, "Hovering Near All-Time High Following Lackluster Quarter". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 27 (C-) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$0.44 or -1.26% to $34.45) is still perched near its all-time high, stubbornly holding its ground with volume totals cooling. A new pivot point has not been cited due to fundamental concerns after it reported Feb '21 quarterly earnings +9% on +2% sales revenues versus the year ago period, raising fundamental concerns. The prior 4 quarterly comparisons were above the +25% minimum earnings guideline (C criteria) and its annual earnings history (A criteria) has been strong. It has an 85 Earnings Per Share Rating.

Its 50-day moving average (DMA) line ($32.33) defines important near-term support to watch on pullbacks. Its current Relative Strength Rating is 78, below the 80+ minimum guideline for buy candidates. SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of C and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 379 in Mar '21. Its current Up/Down Volume Ratio of 1.3 is an unbiased indication its shares have been under slight accumulation over the past 50 days.

SMPL was last shown in this FSU section on 4/14/21 with an annotated graph included under the headline, "Perched Near High But Fundamental Concerns Were Raised". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 22 (D) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$0.01 or -0.03% to $32.58) is perched within striking distance of its 52-week high. Recently it reported Feb '21 quarterly earnings +9% on +2% sales revenues versus the year ago period, below the +25% minimum earnings guideline (C criteria), raising fundamental concerns. The prior 4 quarterly comparisons were above the +25% minimum earnings guideline (C criteria). Its annual earnings history (A criteria) has been strong.

SMPL found prompt support near its 50-day moving average (DMA) line ($30.57) but its current Relative Strength Rating is 73, below the 80+ minimum guideline for buy candidates. It showed resilience after last shown in this FSU section on 3/24/21 with an annotated graph included under the headline, "Violation of 50-Day Moving Average Triggered Technical Sell Signal". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 11 (D-) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$0.97 or -3.27% to $28.68) violated its 50-day moving average (DMA) line ($29.74) and triggered a technical sell signal as it suffered a 5th consecutive loss. Its Relative Strength Rating has slumped to 64, below the 80+ minimum guideline for buy candidates. Its prior low ($26.78) defines the next important near term support to watch.

SMPL was last shown in this FSU section on 3/05/21 with an annotated graph included under the headline, "Found Support at 50-Day Moving Average; Relative Strength Improved". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

Fundamentals remain strong. It report Nov '20 quarterly earnings +32% on +52% sales revenues versus the year ago period, its 4th consecutive quarterly comparison above the +25% minimum earnings guideline (C criteria). Its annual earnings history (A criteria) has been strong.

SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of C and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 348 in Dec '20, and its current Up/Down Volume Ratio of 0.9 is an unbiased indication its shares have been under distributional pressure over the past 50 days.

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 6 (E) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$1.39 or +4.80% to $30.33) posted a big gain today with below average volume. It has been retesting its 50-day moving average (DMA) line ($29.1) which recently acted as support. Its Relative Strength Rating is 81, above the 80+ minimum guideline. Its prior low ($26.78) defines the next important near term support to watch.

SMPL was last shown in this FSU section on 2/17/21 with an annotated graph included under the headline, "Pulling Back Quietly After Rebounding Near All-Time High". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of B and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 345 in Dec '20, however, its current Up/Down Volume Ratio of 2.6 is an unbiased indication its shares have been under accumulation over the past 50 days.

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 3 (E) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$0.71 or -2.41% to $28.71) pulled back for a third consecutive loss with light volume. It has recently been perched within striking distance of its 52-week high, however its Relative Strength Rating is 64, still below the 80+ minimum guideline. Its 50-day moving average (DMA) line ($28.02) defines near term support to watch above the prior low ($26.78) .

SMPL was last shown in this FSU section on 1/21/21 with an annotated graph included under the headline, "Relative Strength Rating Suffered During Stalling Action". It was first highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here).

SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of C and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 347 in Dec '20, however, its current Up/Down Volume Ratio of 2.9 is an unbiased indication its shares have been under accumulation over the past 50 days.

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 4 (E) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL -$0.02 or -0.07% to $27.36) has suffered many small losses on lighter than average volume in recent weeks. Its Relative Strength Rating has slumped to 57, well below the 80+ minimum guideline for buy candidates.

SMPL was highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the 12/28/20 mid-day report (read here). At the time it posted a 5th consecutive gain backed by about 15 times average volume, and an annotated graph included under the headline, "Challenging All-Time High as it Joins Small Cap Index", Although it was added to the S&P 600 Small Cap Index, it only wedged higher with subsequent gains lacking great volume conviction and stalled thereafter.

Fundamentals remain strong. It report Nov '20 quarterly earnings +32% on +52% sales revenues versus the year ago period, its 4th consecutive quarterly comparison above the +25% minimum earnings guideline (C criteria). Its annual earnings history (A criteria) has been strong.

SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of B and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 343 in Dec '20, however, its current Up/Down Volume Ratio of 2.5 is an unbiased indication its shares have been under accumulation over the past 50 days.

Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 3 (E) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Simply Good Foods Co (SMPL +$0.39 or +1.30% to $30.28) was highlighted in yellow with pivot point cited based on its 9/09/19 high plus 10 cents in the earlier mid-day report (read here). Today's 5th consecutive gain was backed by about 15 times average volume.

subsequent gains above its pivot point backed by at least +40% above average volume are needed to trigger a proper technical buy signal. The recent streak of gains has it trading near its all-time high after a deep consolidation since noted with caution in the 10/08/19 mid-day report. It gapped up last week and rallied further on news it was added to the S&P 600 Small Cap Index.

Keep in mind it is due to report Nov '20 quarterly results on 1/06/21. Volume and volatility often increase near earnings news. Earnings rose +33% on +60% sales revenues for the Aug '20 quarter versus the year ago period, its 3rd consecutive quarterly comparison above the +25% minimum earnings guideline (C criteria). Annual earnings history (A criteria) has been strong.

SMPL completed a new Pubic Offering on 10/09/19. The company has a Timeliness Rating of B and Sponsorship Rating of C. The number of top-rated funds owning its shares fell from 442 in Dec '19 to 357 in Sep '20, however, its current Up/Down Volume Ratio of 2.1 is an unbiased indication its shares have been under accumulation over the past 50 days. Some leadership has been provided by other companies in the Food/Beverage Sector, however, the Food-Confectionery industry group has a Group Relative Strength Rating of 10 (D-) which is a concern regarding the L criteria. There are only 5 companies listed in the group.

Slump Below 50-Day Moving Average - Thursday, May 5, 2022

Simply Good Foods Had a Great Breakout - Thursday, April 14, 2022

Violated 200 DMA Line With 4th Consecutive Loss - Friday, January 21, 2022

Formed New 5-Week Base and Perched Near Pivot Point - Wednesday, December 22, 2021

Consolidating Above Prior High Following Recent Technical Breakout - Monday, November 15, 2021

Consolidating Just Above 50-Day Moving Average Line - Tuesday, October 12, 2021

Still Lingering Below 50-Day Moving Average Line - Monday, August 30, 2021

Pulled Back from High With Small Losses on Light Volume - Thursday, July 15, 2021

Simply Wedging Into New High Territory - Monday, June 14, 2021

Hovering Near All-Time High Following Lackluster Quarter - Monday, May 10, 2021

Perched Near High But Fundamental Concerns Were Raised - Wednesday, April 14, 2021

Violation of 50-Day Moving Average Triggered Technical Sell Signal - Wednesday, March 24, 2021

Found Support at 50-Day Moving Average; Relative Strength Improved - Friday, March 5, 2021

Pulling Back Quietly After Rebounding Near All-Time High - Wednesday, February 17, 2021

Relative Strength Rating Suffered During Stalling Action - Thursday, January 21, 2021

Challenging All-Time High as it Joins Small Cap Index - Monday, December 28, 2020