Apple Inc (AAPL -$2.34 or -0.90% to $257.29) is consolidating just above its 50-day moving average (DMA) line. Recent lows in the $242-243 area now define important chart support to watch, meanwhile it needs more time to possibly form a sound new base.  Its Accumulation/Distribution rank remains at a lowest-possible E (see red circle) rating.  Recent gains lacked volume after it failed to trigger a proper technical buy signal and then encountered heavy distributional pressure following its appearance in the 6/17/10 mid-day report (read here) with new pivot point cited based upon its all-time high plus ten cents. An annotated graph and more detailed analysis followed in that evening's report under the headline "Saucy Details On Apple Worth Reviewing". The article (linked to above) summarized important details and some of the prior coverage published concerning of this long-time favorite.  Members who have not followed the ongoing analysis provided should take time to review what has been written.